Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs. What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign … [Read more…]
Having a solid website is all about good conversion rate optimization, or CRO for short. This means drawing more eyeballs to your site, making content stickier, and ramping up sales – key ingredients for online success. But here’s the catch: how do you get better at this when there isn’t an in-house pro? That’s where … [Read more…]
When your business needs to expand its workforce, whether for a short-term project or long-term employment, partnering with a staffing agency can be an efficient and effective solution. However, the key to success in this venture lies in selecting the right staffing agency. The right agency can provide you with quality candidates that fit your company … [Read more…]
Temporary employment is an excellent option for people seeking flexible work without long-term obligations. However, tons of uncertainties surround working with a temp agency for the first time. Whether you’re between jobs, trying a new industry, or simply want to boost your resume, understanding how to navigate the terrain of temporary employment can significantly improve … [Read more…]
Have you heard the famous saying that about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the “long tail” to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, many of which may only be searched five … [Read more…]