The Secrets behind Abercrombie and Fitch’s Branding Strategy
A trip to Abercrombie and Fitch was a mall staple a few years ago. The dimly lit stores with obnoxious music and overly fragrant perfumes epitomized a specific form of calm. But those days are over. In a world where viral social media backlashes can quickly become brand crises, retailers must be more mindful of … [Read more…]